For years the Kardashian family of Calabasas, California has aggressively dominated popular culture, leading critics to argue that the Kardashians don’t deserve the fame, fortune, and attention they receive. Often overlooked, however, is the fact that the Kardashian family breeds powerful businesswomen that have been building empires in the business world for over a decade. Aimed to promote the Kardashian brand, their unconventional medium of advertising, the reality television show Keeping Up with the Kardashians, uniquely fuses familial and workplace drama to broadcast every Kardashian business venture to millions of viewers each week. Kim Kardashian, taking advantage of her extreme celebrity, utilizes her television show to seduce viewers into indulging in her products. Episodes such as “Someone’s Over the Cuckoo’s Nest” demonstrate the Kardashians fulfilling their ultimate purpose, to promote Kim’s mobile app, through strong emphasis on ethos and pathos, along with the successful arrangement of a dramatic episode designed to retain viewer attention upon Kim’s product. |